Are you looking to get started with advertising on TikTok? If so, you’re in luck – our new TikTok Ads Manager Guide will walk you through everything you need to know. This guide...
As an e-commerce business that sells both on your own website and on Amazon, there are a few different ad campaigns and bidding strategies you can use to drive traffic,...
Social media advertising has grown rapidly in the past decade, with advertisers recognizing the potential of targeting specific audiences through social media platforms. This form of advertising is projected to...
In today's digital landscape, affiliate marketing is a powerful tool for brands and influencers alike to increase their reach, attract more customers, and earn extra income. This strategy has been...
Is TikTok good for marketing? With a billion active monthly users, how could the answer be no? Because of TikTok’s massive audience, many companies are starting to advertise on TikTok....
TikTok is one of the fastest-growing social media platforms and has become an attractive destination for businesses looking to reach a younger audience. With over 800 million active users, it’s...
Are you looking to get started with advertising on TikTok? If so, you're in luck – our new TikTok Ads Manager Guide will walk you through everything you need to...
If you know the difference between dynamic ads vs. static ads, you’ll see clearly why you should use dynamic ads since they are more effective. Small businesses understand that quality...
If you are looking to improve your SEO with each blog post you write, there are a few things you can do to make sure that your content is properly...
Healthcare is the field of medicine that deals with the diagnosis, treatment and prevention of disease, illness, injury and other physical and mental impairments in humans. Healthcare systems are designed...
There are several ways to improve your SEO ranking but one factor that is frequently overlooked is the importance of backlinks. Backlinks are links from other websites to your website...
Does social media influence your appearance and ranking on Google and other search engines? Do likes, shares, comments, and links from your social media platforms (a.k.a social signals) matter to...
Apple makes fall interesting for all Mac users. It’s the time of the year when a new operating system is released. This year, Ventura (macOS 13) is expected to become...
The dropshipping business concept enables eCommerce merchants to sell goods without carrying inventories. Establishing a Shopify dropship venture is a terrific approach for entrepreneurs to enter the eCommerce sector. New...
To keep up with the competition, you have to be engaged in a wide variety of marketing initiatives to make your brand and products top-of-mind for prospective customers. But, like...
Claim Your Market: Powerful Affiliate Marketing Techniques Photo by aydinynr on istockphoto.com In order to be successful in affiliate marketing, you need to identify your individual target market. Once you've...
In our digital economy, businesses of all sizes can reach more customers than ever before. Social media has become one of the most popular ways to promote a brand or...
Twitch provides you with a rich and live streaming platform full of fun, online fame, and passive income. Therefore, you need to find easy ways to grow your Twitch channel—which...
What's your landing page conversion rate? If you're like most businesses, chances are you fall somewhere around the 3% mark. But the truth is, that's far from the ideal number....
The scope of digital marketing is ever-growing. New endeavors are zeroing in on digital marketing to help their efficiency. More significant pay, work profiles, and broad goals are some of...
You can have the most interesting, exciting, and high-quality products, or provide an excellent, unbeatable service. But if you aren’t marketing yourself to the right people, on the right channels,...
Using Instagram as a Shopping Platform If you are in eCommerce, you can’t afford to ignore Instagram marketing. The platform offers a range of engaging options for reaching customers and...
Small and large businesses alike have embraced digital marketing as one of their most important aspects. In addition to maintaining social media profiles to provide information to customers, smaller businesses...
Business-to-business (B2B) vendors often have to refine everything in their businesses, so that they can continue serving their customers. But now, with consumers expecting more from businesses everywhere, it’s important...
Google Analytics is something we spend hours exploring and learning from (weird, right?). It’s the best way to manage and track web data and use it to make smarter...
Every time you put an ad in front of a potential customer, you want them to do something. The ultimate goal is to get them to buy your product or...
SEO is a core component of online marketing for most businesses. If you want clients or customers to be able to find your business in search engines and for the...
In terms of advertising online, Facebook changed the game with its approach to paid ads. Connecting businesses to a huge pool of users around the world was already a huge...
We all know Google is the king of search traffic. It has about 90% of the market share with the rest being divided between several competitors. This leads many to...
There’s a lot of places you can spend your paid social budget. One of those places should be Instagram. Over a decade after launching, Instagram continues to lead the...
Your organic click-through rate determines the number of users who click on your search result against the number of users who see them on the search engine result pages for...
In the era of YouTube, Instagram and TikTok, it is evident that businesses can no longer rely on writing blog posts and status updates here and there. If you want...
The key to a great brand is finding out what resonates most with customers. There’s no tactic to achieve this insight greater than market segmentation. Market segmentation allows each unique...
With all of the stickers, filters and effects, Snapchat can be a fun app for users. When it comes to Snapchat marketing, the more than 500 million monthly active users...
The Amazon marketplace is like a goldmine for sellers and marketers alike. It provides a huge audience which results in higher clicks and sales count. The benefits of amazon...
One of the biggest opportunities for businesses lies within the Internet of Things (IoT) enhanced supply chain. With a collection of interconnected physical devices that can monitor, report on, send...
In the realm of digital marketing there’s a constant effort to follow trends and platforms as they make their way onto the scene. And TikTok may appear to hold little...
Over the past few years, intelligent and outgoing teenagers have been learning how to monetize TikTok without much training in marketing or social media. From TikTok select individuals who have...
With so many amazing memories being captured on social media platforms it’s important to ensure these photos and videos are properly saved. Saving Snapchat memories and Snapchat data allows you...
With so many amazing memories being captured on social media platforms it’s important to ensure these photos and videos are properly saved. Saving Snapchat memories and Snapchat data allows you...
People turn to social media, especially Facebook, to post all kinds of things. From life declarations to expressing inner thoughts to funny videos and pictures, it seems like posting to...
Designing a lead generation landing page isn’t just about adding a lead form and directing traffic. If your goal is to get really high conversion rates, it’ll take you some...
With so many rising stars on the TikTok app, it’s hard not to be a little jealous of the success that some top influencers are having on the app. Over...
Starting a retail business is easier than it ever has been. Thanks to ecommerce, you don’t need a brick-and-mortar store and all of the accompanying costs. As long as you...
There’s a reason this article isn’t titled “How to Be Successful in Marketing.” The mere concept of success in a marketing strategy comes with so many variables and influences. Every...
Pinterest has sort of flown under the radar as a valuable channel for social media marketing. With so much focus on Facebook, Instagram and Twitter, the opportunities on Pinterest are...
You’ve put a lot of time and money into acquiring new customers, but that is only going to take you so far if you are not making a serious effort...
Creating a combination of marketing and referral programs is an excellent approach for making viral content. With the perfect combination of marketing with the referral program, you can have incredible...
It’s a big moment in the development of a viable business - that time that lead stage generation starts to bear fruit. You’re seeing increased traffic, and it’s paying off...
That’s right folks. There’s a new Facebook ad placement on the block. Just when News Feed ad load was reaching its max and we were all scrambling to figure out...
Social media marketing is a great way to engage with your customers and draw attention to your brand. It’s a more direct line to talk with people who have already...
Want to sell a product? Where do you go: Amazon Not only is Amazon well-known all around the world, but it also attracts a large amount of customer traffic every...
See a post. Tap the tag. Browse and buy. These three steps are all it takes now to shop on Instagram. With the global launch of shopping on Instagram in...
What is the first thing customers browsing Amazon look for? The product listing! It’s kind of a no-brainer why an Amazon product listing is so crucial. Nearly half of Americans...
2019 is the year of trust and transparency. Scratch that: it’s the year of rebuilding trust and increasing transparency. The state of distrust towards institutions has experienced its steepest decline...
What has a bigger user base than Messenger and Instagram? WhatsApp! Which platform was bought by Facebook for $19 billion? WhatsApp! What messaging app is the most popular in the...
How does a slice of a $4.5 trillion pie sound? That’s the expected global revenue from ecommerce sales in 2021. [caption id="" align="aligncenter" width="655"] Image source: https://www.shopify.com/[/caption] If you haven’t launched one already, now’s...
When it comes to SEO, there are a plethora of different tactics you can implement, from technical on-page optimizations to more basic everyday improvements. Each advancement you make can better...
Facebook Stories has hit the 150 million user mark. It doesn’t feel like long ago where Instagram Stories were at that same point in user growth and acquisition. Now, Instagram is up...
What do Facebook ad campaigns have in common with the Snuggie? They’re both almost too good to be true! A strong Facebook ad campaign can help you achieve results that...
Ad transparency is the name of the game for the world’s biggest social media platforms. And Facebook is no exception. First, they made political and “issue” ads more transparent earlier this year....
Building a Facebook ad campaign is no easy feat. It takes hard work, creativity, and dedication to craft your best Facebook ad ever. Few things feel more satisfying than publishing...
Instagram is the platform with the pretty pictures, the storytelling capabilities, and the legions of millenial users. For many marketers that advertise on Instagram, they know how to capitalize on...
Watch out, travel agents: Facebook is the new destination for people planning their trips. More and more users are turning to the platform to help inspire their travel plans. Additionally,...
Imagine the targeting abilities of Facebook combined with the ease of Google’s advertising management platform. This is essentially what Amazon is offering brands with their evolving advertising platform. It’s already...
Do you know what Instagram Stories are? That’s a question every PPC marketer should be able to answer with a confident “yes”. But do you know the best strategies for...
We now live in a world where streaming television is the norm. According to a Nielsen Total Audience report, close to 70 million households in the U.S. possessed a connected-TV...
We all know Google is the reigning champion of search engines. The name has become a part of our everyday vernacular (“Just Google it”), and for good reason. This search...
You're probably tired of talking about it. You may want to hold your hands over your ears if someone brings it up again. You might consider setting your device on...
If you haven’t realized it already, Amazon PPC marketing can be a lucrative strategy. Ever since it rolled out its self-service advertising tool in 2014, Amazon has been asserting its...
Creating multiple variations of ads has always been of the utmost importance for Facebook marketers. Testing combinations of headlines, images, videos, and more allow PPC advertisers to zero in on...
So you’ve launched your Facebook ad and you’re noticing your click-through rate and engagement is lower than expected. You tweak the copy, change the visual, and add a catchy headline....
It’s a misconception that Snapchat advertising is the least effective form of social media marketing. In fact, users spend twice as long using Snapchat per day than they do using...
In an age where social media advertising is a $16.3 billion business, launching a successful ad campaign on a social media platform is essential for a brand. In particular, creating...
Humans are habitual, predictable creatures. That’s not an insult; it’s an objective fact. We each act in a way that can be assessed and analyzed in a scientific manner. Fortunately,...
While paying attention to your competitors’ ratings is useful, there’s more than one reason to check the traffic flow of other websites. Whether you’d like to advertise on a certain...
In many respects, Snapchat is the social media platform on the rise. It recently announced an update to its ad management platform, which would put it on track to reach...
On both mobile and desktop platforms, Facebook is the social media behemoth with the biggest user base. Having exceeded 1.23 billion daily active users as of December 2016 and growing,...
If you've ever asked about Google rankings and why a website appears higher in your search results, you're not alone. Usually, the answer is explained with a flash of waving fingers and...
Taktical is proud to announce that we were recently identified as a Top Digital Marketing Agency in New York City by Clutch, a business-to-business market research firm based in Washington,...