How Google’s Algorithm Ranks Websites

If you’ve ever asked about Google rankings and why a website appears higher in your search results, you’re not alone. Usually, the answer is explained with a flash of waving fingers and the words “Google algorithm”. As helpful as that description is, there is a fairly simple explanation behind this fairy-tale-seeming science. It’s easiest to start by looking at a site on all of its different levels, from domain to page content.

Domain Name

The domain is one of the first and most obvious places that Google looks to for ranking factors. It is here that the most obvious and important keywords for a business appear. For best results, include your target keyword in the domain name.

Onsite Pages

Each page on your site is an opportunity to add keywords. Relevant keywords translate to a higher Google ranking. The four tips to remember for on-page content:

  • Frequently use keywords. The more often you use a keyword, the more Google recognizes it as relevant.
  • Include keyword in the title tag.
  • Optimize images. This also improves relevancy, therefore improving SEO.
  • Increase the amount of content on the page, which lets you include more keywords and cover more relevant topics.


social media


Social Media Influence

Google takes the amount of social media shares and activity around a site pretty seriously. The more coverage a site has, the higher it tends to rank. For example, the more tweets a page has, the higher it appears on a search engine page. When it comes to Facebook, Facebook shares are more powerful than Facebook likes, and work similarly to a backlink.

Site Level

The Google algorithm will look for certain factors on a website-wide level. Things like including appropriate contact information and updating your site frequently will translate favorably in the search rankings.

Backlinks: Best Practices

A common misconception about backlinks is that quantity is better than quality. Google actually favors just the opposite formula in its search engine rankings, so remember these backlink tips:

  • Backlink from older, not newer, domains. These aged domains are more legitimate.
  • Make sure the page rank of the site linking to yours has a high page rank. Again, it’s a legitimacy issue.
  • Embed backlinks directly in the page content. Placing them on the sides or footer of the page makes them less helpful in boosting your rankings.

Recent Articles

10 Tips to Improve ROI in Google Shopping Ads as Shared by Industry Experts

The year is 2021, and Google Shopping ads is a platform that has been the cornerstone to success for many companies, brands, and individual marketers alike! If you’re one of those campaign managers who dream of acing their Google Ads campaign for an improved ROI or just gain better exposure, we do understand your end of the hustle. However, truth

A Marketer’s Guide to iOS 14: Taktical’s Analysis of Problems and Solutions

When a giant like Apple makes moves, it affects everyone working in the digital space. For better or worse, ecommerce businesses and digital marketing agencies have to be aware of the decisions Apple makes and do what they can to adapt. Back in June of 2020, Apple released a preview of iOS 14. While most people were focused on the

10 Instagram Hacks You Should Know About Going Into 2021

With more than a billion users, Instagram has grown into a social media platform that marketers can’t ignore. Instagram marketing offers some of the best opportunities for building your brand, raising awareness and it is one of the best platforms for engaging with your customers. You probably already know about Influencer marketing and affiliate campaigns. Part of what makes Instagram

100-Point SEO Audit Checklist to Boost Your Website’s Traffic

The digital world is teeming with competition, making search engine optimization (SEO) essential for maintaining visibility and staying ahead in the game. And getting to the top of search results can make a huge impact on your business – in fact, the number one organic search result in Google has an average CTR over 27%. Moving up even one spot

Taktical Growth Hacks #269

Get the latest Taktical tips and tricks, plus more insights delivered each week: Sign up here. In this issue: Creating images people respond to, the importance of having customer reviews, using “Power Words” to increase conversions. What’s in The News This Week TikTok launches “Shopping Ads” for easier advertisement. Shopify launches “Collabs” for creators to earn revenue. Instagram gives users added control

Instagram Ads to Boost Your E-commerce Revenue: Top Tips in 2023

Instagram Ads to Boost Your E-commerce Revenue: Top Tips in 2023 In the ever-evolving world of e-commerce, staying ahead of the game is essential. As we enter 2023, Instagram remains one of the most powerful platforms for businesses to connect with their target audience and increase revenue. With its visually captivating nature and massive user base, leveraging Instagram ads is a must

Have we gotten your attention yet?