Depending on your campaign objective, your ad delivery options for Facebook bidding will vary.<\/p>\n\n\n\n

Keep in mind, too, that how you optimize can affect the cost of your campaign.<\/p>\n\n\n\n

Different audience types take different actions.<\/p>\n\n\n\n

This can therefore affect your relevance score and action rate, both factors of Facebook bidding mentioned earlier.<\/p>\n\n\n\n

Conversion Window<\/strong><\/h4>\n\n\n\n

<\/figure>\n\n\n\n

The conversion window means a lot like it sounds: the time it took from when someone saw your ad to when they converted.<\/p>\n\n\n\n

For example, let\u2019s say you set a conversion window of 1 day click.<\/p>\n\n\n\n

A user sees your ad, clicks into it, then leaves the site before they buy anything.<\/p>\n\n\n\n

They return 3 days later to complete their purchase.<\/p>\n\n\n\n

However, because this falls outside your conversion window, it\u2019s not attributed to your ad.<\/p>\n\n\n\n

Facebook\u2019s attribution model will show you that they clicked but did not convert.<\/p>\n\n\n\n

If you had instead set the conversion window for 7 day click, your ad would get the credit.<\/p>\n\n\n\n

\n

<\/figure>\n<\/div>\n\n\n\n

With the conversion window option for your Facebook bidding, you can set it to either just clicks or clicks and views.<\/p>\n\n\n\n

Including those that just viewed your ad is especially helpful for retargeting campaigns.<\/p>\n\n\n\n

In these instances, a user has already clicked your ad in the past and still has the URL in their cache.<\/p>\n\n\n\n

They just need to see the ad to remember they want to buy!<\/p>\n\n\n\n

Delivery Type<\/strong><\/h4>\n\n\n\n

<\/figure>\n\n\n\n

Though more focused on scheduling, delivery type is a consideration to keep in mind for your Facebook bidding.<\/p>\n\n\n\n

In general, it\u2019s best to stick to the default: standard delivery.<\/p>\n\n\n\n

With this option, Facebook determines the smoothest pacing to reach your goals even through market fluctuations.<\/p>\n\n\n\n

Accelerated delivery, on the other hand, is for when you need to push out a campaign quickly.<\/p>\n\n\n\n

This may be the case during high-volume periods like Thanksgiving or Christmas when you\u2019re looking to get your ads in as many places as possible in as little time as possible.<\/p>\n\n\n\n

\n

<\/figure>\n<\/div>\n\n\n\n

Image source: <\/em>https:\/\/newsfeed.org\/<\/em><\/a><\/p>\n\n\n\n

Keep in mind, you can only opt for accelerated delivery if you chose a lowest cost bidding strategy.<\/p>\n\n\n\n

Choosing the Right Facebook Ads Bidding Strategy and A Tip for Success<\/strong><\/h3>\n\n\n\n

Here\u2019s the bad news first: there is no right strategy across the board for Facebook bidding.<\/p>\n\n\n\n

It\u2019s going to depend on your specific industry and brand, and adjusting based on how your campaign is performing.<\/p>\n\n\n\n

In general, a lowest cost bid strategy is good for spending the full budget and maximizing profit.<\/p>\n\n\n\n

Meanwhile, target cost is best for getting as many conversions as possible and scaling, even if it costs more.<\/p>\n\n\n\n

Despite there not being a perfect answer, there is one important tip that you can keep in mind that helps a Facebook bid strategy perform better. \u00a0<\/p>\n\n\n\n

Start With a High Bid<\/strong><\/h4>\n\n\n\n

Whether you opt for a lowest cost or target cost bidding strategy, it helps to have a higher bid right from the start.<\/p>\n\n\n\n

\n

<\/figure>\n<\/div>\n\n\n\n

Image source: <\/em>https:\/\/www.adweek.com\/<\/em><\/a><\/p>\n\n\n\n

A higher bid is the best chance for your ad to be shown to people likely to convert.<\/p>\n\n\n\n

And this is the key to a higher ROI.<\/p>\n\n\n\n

Also, if your ad performs poorly even with a higher Facebook bidding strategy, it indicates something is wrong with the ad itself.<\/p>\n\n\n\n

When performance is poor using a low bid, it\u2019s unclear whether it is the bid or the ad that is the cause of the problem.<\/p>\n\n\n\n

Another benefit is that you\u2019ll have the upper hand on competitors.<\/p>\n\n\n\n

You\u2019ll expand your reach while they deal with either a rise in ad spend or a loss of their own reach depending on the bidding strategy.<\/p>\n\n\n\n

Once you achieve consistent results, you can begin tweaking the campaign and reducing your bid.<\/p>\n\n\n\n

Having an effective Facebook ads<\/a> bidding strategy is the key to a successful campaign.<\/p>\n\n\n\n

Understanding what Facebook bidding and how to set it up is the start of maximizing performance.<\/p>\n\n\n\n

Keep the above tips and information in mind as you set up, adjust, and optimize your ads. \u00a0<\/p>\n\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Going once. . .going twice. . .sold! Imagine an auction like this happening, but all behind the scenes of your computer and at lightning speed. Facebook ad bidding isn\u2019t quite like that, but it does still function in a fundamentally similar way. When it comes to Facebook ads, you have the option of selecting either […]<\/p>\n","protected":false},"author":2,"featured_media":59167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[135,136,137],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/takticalwp.wdspreview.com\/wp-json\/wp\/v2\/posts\/59161"}],"collection":[{"href":"https:\/\/takticalwp.wdspreview.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/takticalwp.wdspreview.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/takticalwp.wdspreview.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/takticalwp.wdspreview.com\/wp-json\/wp\/v2\/comments?post=59161"}],"version-history":[{"count":0,"href":"https:\/\/takticalwp.wdspreview.com\/wp-json\/wp\/v2\/posts\/59161\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/takticalwp.wdspreview.com\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/takticalwp.wdspreview.com\/wp-json\/wp\/v2\/media?parent=59161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/takticalwp.wdspreview.com\/wp-json\/wp\/v2\/categories?post=59161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/takticalwp.wdspreview.com\/wp-json\/wp\/v2\/tags?post=59161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}