2020 presented challenges in marketing that a lot of us didn’t see coming. While crisis communication plans are a must, most don’t include precautions for a global pandemic.
While some brands rose to the challenge, others took a bad situation and made it worse.
A marketing project that falls flat is one thing, but a few of these unbelievably bad marketing campaigns of 2020 might keep customers away through the new year.
Here, we’ve gone through some of the roughest marketing campaigns of 2020. This isn’t an exercise in ridicule, but rather a helpful way to learn from some of the brands that definitely moved to damage control mode after these flawed approaches. Don’t just read through these examples. Take note of elements that might exist in your marketing plans. Let these hard-learned lessons be your guide to a better strategy.
The challenges of 2020 aren’t going away. We’re still all reeling from the COVID-19 outbreak and its impact will be felt for years to come. Your marketing plan is going to include considerations learned in 2020 for the foreseeable future, so it’s important to keep good and bad lessons in mind when shaping marketing plans for the future.
Without further delay, let’s get into some of the roughest 2020 marketing campaigns that left consumers and peers in the industry scratching their heads.
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