The Best Times to Post on Social Media, An In-Depth Guide

If you’ve ever wondered when you should be sharing content online, then you should look to your followers. Usually site visitors have a specific time they prefer using social media. Meaning, if you start sharing your content when your users are online, you’ll gain traffic and have an increase in shares.

Sharing on Facebook

According to QuickSprout.com, the best days to post on Facebook are on Thursdays and Fridays. In fact, 86% of Facebook content is posted on these days, and the optimal time to post is early afternoon. You can use the tool Fanpage Karma to find the optimal time tailored to your audience. In addition, engagement rates fall 3.5% below average for posts published Monday through Wednesday.

Additional note: For anyone who’s familiar with the term “TGIF”, the fact that the “Happiness Index” on Facebook spikes 10% on Friday should come as no surprise.

twitter

Sharing on Twitter

On Twitter, weekdays provide 14% more engagement than weekends. However, this statistic can be more significant based on separating the user by their location: workplace or home. The reasoning behind this phenomenon is that businesses work with other businesses during the weekdays while consumers explore with brands more during the weekend.

According to Dan Zarella, Twitter engagement for brands is 17% higher on weekends. Users seem to retweet the most around 5 PM while noon and 6 PM are the best times for achieving the highest CTR. This could be due to people going on lunch breaks. You can use the Followerwonk tool to find the best time to tweet to your audience.

Twitter data indicates that users are 181% more likely to be on Twitter during their commute. They’re also 119% more likely to use Twitter during school or work hours.

Sharing on Pinterest

Fannit claims that the best times to post to Pinterest are Saturday from 2 AM to 4 AM and 8 PM to 11 PM. According to SEJ, Pinterest activity peaks at approximately 9 PM, and the peak time to post on Pinterest for fashion and retail businesses is Fridays at 3 PM

instagram share

Sharing on Instagram

TrackMaven suggests that Instagram engagement stays consistent throughout the week, with slight spikes on Mondays and a slight dip on Sundays.

During work hours, an average of 22.5 per 1,000 Instagram followers interact with videos posted by Fortune 500 companies. During off-hours, 33.4 per 1,000 followers interact with content.

Sharing on Google Plus

According to Buffer, Google Plus is the most active during the late morning on weekdays. On Google Plus, social media posts tend to do better on Wednesdays at 9 AM in terms of social applause and engagement. By using the Timing+ tool, you can find the optimal time to post on Google Plus according to your specific audience.

Sharing on Linkedin

Linkedin data shows that the best time to share a post on Linkedin is during business hours on the weekdays. After analyzing data from 14 million users, AddThis stated that Linkedin gets the most shares and clicks on Tuesdays between 10 AM and 11 AM. In fact, 93% of B2B marketers rate Linkedin as the top B2B social media lead generation source.

Fannit claims the best times to post to Linkedin are between 7 AM – 8 AM and 5 PM – 6 PM. The worst times, based on U.S. time zones, are on Monday and Friday.

If you don’t believe us, test the data above for yourself!

Recent Articles

10 Tips to Improve ROI in Google Shopping Ads as Shared by Industry Experts

The year is 2021, and Google Shopping ads is a platform that has been the cornerstone to success for many companies, brands, and individual marketers alike! If you’re one of those campaign managers who dream of acing their Google Ads campaign for an improved ROI or just gain better exposure, we do understand your end of the hustle. However, truth

A Marketer’s Guide to iOS 14: Taktical’s Analysis of Problems and Solutions

When a giant like Apple makes moves, it affects everyone working in the digital space. For better or worse, ecommerce businesses and digital marketing agencies have to be aware of the decisions Apple makes and do what they can to adapt. Back in June of 2020, Apple released a preview of iOS 14. While most people were focused on the

10 Instagram Hacks You Should Know About Going Into 2021

With more than a billion users, Instagram has grown into a social media platform that marketers can’t ignore. Instagram marketing offers some of the best opportunities for building your brand, raising awareness and it is one of the best platforms for engaging with your customers. You probably already know about Influencer marketing and affiliate campaigns. Part of what makes Instagram

100-Point SEO Audit Checklist to Boost Your Website’s Traffic

The digital world is teeming with competition, making search engine optimization (SEO) essential for maintaining visibility and staying ahead in the game. And getting to the top of search results can make a huge impact on your business – in fact, the number one organic search result in Google has an average CTR over 27%. Moving up even one spot

Taktical Growth Hacks #269

Get the latest Taktical tips and tricks, plus more insights delivered each week: Sign up here. In this issue: Creating images people respond to, the importance of having customer reviews, using “Power Words” to increase conversions. What’s in The News This Week TikTok launches “Shopping Ads” for easier advertisement. Shopify launches “Collabs” for creators to earn revenue. Instagram gives users added control

Instagram Ads to Boost Your E-commerce Revenue: Top Tips in 2023

Instagram Ads to Boost Your E-commerce Revenue: Top Tips in 2023 In the ever-evolving world of e-commerce, staying ahead of the game is essential. As we enter 2023, Instagram remains one of the most powerful platforms for businesses to connect with their target audience and increase revenue. With its visually captivating nature and massive user base, leveraging Instagram ads is a must

Have we gotten your attention yet?