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Growth Hacks:
Growth Hack #1 – Be Super Clear with Calls to Action:
ContentVerve has a case study showing that adding a few clarifying words can significantly increase conversion:
Changing the CTA copy from, “Get Membership” to, “Find Your Gym & Get Membership” increased click through to the payment page by 213.16%.
Source: https://klientboost.com/cro/call-to-action-copy/
Growth Hack #2 – Contests that Receive 40% More Subscribers:
“$500 giveaway” vs “October $500 giveaway”.
A research project that analyzed 3 million visitors showed that, when you specify the month of the contest, conversion rates increase by an astounding 40%.
Source: https://unbounce.com/conversion-rate-optimization/hidden-power-of-giveaways/
Growth Hack #3 – Credit Card Now vs. Credit Card Later:
Totango released an interesting study that showed the difference between asking for credit card info upfront versus asking for it later.
The results?
By dropping the credit card requirement, they were able to increase front-end signups by 500% and overall paid customers by 50%.
In Depth Articles:
How to Win on Facebook: 8 Lessons Learned From Analyzing 1 Billion Posts
How Clearbit Conquered the Welcome Email
