Taktical Growth Hacks – #170

Get the latest Taktical Growth Hacks, plus more insights delivered to your inbox each week: Sign Up Here.

dude where's my car gif

Growth Hack #1 – Dude, Where’re My Conversions?:

Scott Minker shared some hacks he used to reduce abandoned carts and boost conversions of his ecomm stores. Let’s quickly dive in to what he has to offer:

Transparency about added fees: Keep the pricing uniform across the product pages to the checkout process. 

Guest checkouts: Yup, you will have to sacrifice a bit when it comes to customer data, but on the flip side you make things much easier for your customers.

Trust Logos and payment options: As per Shopify, 61% of consumers reconsider purchasing if trust logos are missing. Use transaction forms to establish trust and offer a variety of payment options. 

Save my cart for later: Allow your customers to save their cart while they go back to watching cute cat videos. Use email reminders to guide them back to checkout.

Strong CTAs on checkout pages: Even if a prospective customer has added something to their cart, they still need an incentive to actually go through with the purchase. Use uniform and consistent CTAs across all pages.

Effortless navigation: It is one of the most effective ways of reducing friction during the checkout process. Constantly strive to optimize the checkout experience and make it easier for consumers to buy more stuff.


Growth Hack #2 – The Early Bird Doesn’t Always Catch the Worm:

The Taktical team usually sends cold emails at 9:00-9:30 AM. The average email open rate was 55%.

Then we thought: “What if I send emails a bit earlier so that when a person wakes up, an email is already in their inbox?” 

The email’s subject, body, and everything else stayed the same. Only the send time changed.

Result: Open rate dropped by 30%. So, we switched back to 9:00-9:30 AM. The average email open rate got back to 55%.

What did we learn? Just because you send an email earlier does not mean your prospect will open it.


Autopilot gif ad example

Growth Hack #3 – Use GIFS to Spruce Up Bland Facebook Ads:

GIFs are the newest hotness in Facebook ads. They’re easier to create than live action video but more engaging than static photos. 

Autopilot decided to test this with the ad pictured above.

Result: not only did the GIF ad drive the highest volume of free trial signups, it outperformed their average cost per lead by 37%

Check out the instructions on how to create your ads with GIFs: https://www.facebook.com/business/help/1006874066021923


Sign Up for Even More Tips and Tricks to Help Increase Sales


Recent Articles

10 Tips to Improve ROI in Google Shopping Ads as Shared by Industry Experts

The year is 2021, and Google Shopping ads is a platform that has been the cornerstone to success for many companies, brands, and individual marketers alike! If you’re one of those campaign managers who dream of acing their Google Ads campaign for an improved ROI or just gain better exposure, we do understand your end of the hustle. However, truth

A Marketer’s Guide to iOS 14: Taktical’s Analysis of Problems and Solutions

When a giant like Apple makes moves, it affects everyone working in the digital space. For better or worse, ecommerce businesses and digital marketing agencies have to be aware of the decisions Apple makes and do what they can to adapt. Back in June of 2020, Apple released a preview of iOS 14. While most people were focused on the

10 Instagram Hacks You Should Know About Going Into 2021

With more than a billion users, Instagram has grown into a social media platform that marketers can’t ignore. Instagram marketing offers some of the best opportunities for building your brand, raising awareness and it is one of the best platforms for engaging with your customers. You probably already know about Influencer marketing and affiliate campaigns. Part of what makes Instagram

100-Point SEO Audit Checklist to Boost Your Website’s Traffic

The digital world is teeming with competition, making search engine optimization (SEO) essential for maintaining visibility and staying ahead in the game. And getting to the top of search results can make a huge impact on your business – in fact, the number one organic search result in Google has an average CTR over 27%. Moving up even one spot

Taktical Growth Hacks #269

Get the latest Taktical tips and tricks, plus more insights delivered each week: Sign up here. In this issue: Creating images people respond to, the importance of having customer reviews, using “Power Words” to increase conversions. What’s in The News This Week TikTok launches “Shopping Ads” for easier advertisement. Shopify launches “Collabs” for creators to earn revenue. Instagram gives users added control

Instagram Ads to Boost Your E-commerce Revenue: Top Tips in 2023

Instagram Ads to Boost Your E-commerce Revenue: Top Tips in 2023 In the ever-evolving world of e-commerce, staying ahead of the game is essential. As we enter 2023, Instagram remains one of the most powerful platforms for businesses to connect with their target audience and increase revenue. With its visually captivating nature and massive user base, leveraging Instagram ads is a must

Have we gotten your attention yet?