5 Psychological Principles That Will Improve Your Homepage Conversion Rate

Psychology is at the root of every effective marketing strategy. Understanding your consumers’ thought processes is a surefire way to grab their attention and convince them to convert into a loyal customer.

Being able to successfully grasp the tendencies, habits, and preferences of your audience can be incredibly beneficial. To help you get started, here are five of the most effective psychological principles that will boost your homepage conversion rate:

Cognitive Fluency

Many people find Apple’s homepage aesthetically pleasing, but have you ever wondered why this is?

Cognitive fluency, also known as cognitive ease, is defined as “the ease in which our brain processes information; this level of each impacts how positively [or negatively] we feel about something.” To put this into practice, this means Apple refrains from bombarding users’ brains with useless and excessive information. Instead, they employ a simplistic, modern style that people innately enjoy.

So, what can you take from this? Avoid overloading your website with vivid and excessive animations. Instead, use plenty of whitespace on your homepage and landing pages. Keeping your pages sparse will keep your visitors at ease and your CTA clear.

Visual Salience

Visual salience is a simple concept: Make the most important elements on your homepage (i.e., your CTA) stand out from everything else. Try boosting your conversions by experimenting with different formatting options and colors via A/B testing. Whichever method is receiving the highest conversion or engagement rates, employ for the future.


Principle of Reciprocity

There is an old experiment in which customers at a restaurant were given after-dinner mints along with their checks without an explanation. In this scenario, waiters’ tips increased by three percent. Then, other customers were given mints and told that the mints were for those individuals specifically. In this scenario, tips increased 20 percent.

What’s to learn here? Offer your customers something of value for free on your homepage. This could be a PDF, eBook, or discount code, but just ensure you include a brief message letting the know how they’re special.


Using scarcity is a widespread marketing strategy because it gets results. For example, if a customer is shopping for shoes and sees that there are only two left in stock, they will most likely make an immediate purchase to ensure that they get that pair.

The Psychology of Color

Colors have an effect on our emotions, so understanding what types of emotions your audience will feel while scrolling through your page is important. NBC, Google, Ebay, and Windows incorporate blue, yellow, red, and green into their company logos. This is because blue gives users a feeling of trust, yellow conveys optimism, red gives visitors a feeling of excitement, while green exudes a feeling of peace. Use a color emotion guide to create the color scheme for your website.  

Recent Articles

10 Tips to Improve ROI in Google Shopping Ads as Shared by Industry Experts

The year is 2021, and Google Shopping ads is a platform that has been the cornerstone to success for many companies, brands, and individual marketers alike! If you’re one of those campaign managers who dream of acing their Google Ads campaign for an improved ROI or just gain better exposure, we do understand your end of the hustle. However, truth

A Marketer’s Guide to iOS 14: Taktical’s Analysis of Problems and Solutions

When a giant like Apple makes moves, it affects everyone working in the digital space. For better or worse, ecommerce businesses and digital marketing agencies have to be aware of the decisions Apple makes and do what they can to adapt. Back in June of 2020, Apple released a preview of iOS 14. While most people were focused on the

10 Instagram Hacks You Should Know About Going Into 2021

With more than a billion users, Instagram has grown into a social media platform that marketers can’t ignore. Instagram marketing offers some of the best opportunities for building your brand, raising awareness and it is one of the best platforms for engaging with your customers. You probably already know about Influencer marketing and affiliate campaigns. Part of what makes Instagram

100-Point SEO Audit Checklist to Boost Your Website’s Traffic

The digital world is teeming with competition, making search engine optimization (SEO) essential for maintaining visibility and staying ahead in the game. And getting to the top of search results can make a huge impact on your business – in fact, the number one organic search result in Google has an average CTR over 27%. Moving up even one spot

Taktical Growth Hacks #269

Get the latest Taktical tips and tricks, plus more insights delivered each week: Sign up here. In this issue: Creating images people respond to, the importance of having customer reviews, using “Power Words” to increase conversions. What’s in The News This Week TikTok launches “Shopping Ads” for easier advertisement. Shopify launches “Collabs” for creators to earn revenue. Instagram gives users added control

Instagram Ads to Boost Your E-commerce Revenue: Top Tips in 2023

Instagram Ads to Boost Your E-commerce Revenue: Top Tips in 2023 In the ever-evolving world of e-commerce, staying ahead of the game is essential. As we enter 2023, Instagram remains one of the most powerful platforms for businesses to connect with their target audience and increase revenue. With its visually captivating nature and massive user base, leveraging Instagram ads is a must

Have we gotten your attention yet?