An online store can be a great way to make money. With that said, the customers are not going to come to your store on their own. You need to reach them where they are and do a little advertising if you want to have any chance of success.
If you are looking to give your online store a boost, advertising online should be at the core of your strategy. Your business sells online and your customers buy online – that makes digital marketing a vital part of the operation.
For businesses that operate in e-commerce, Facebook ads and Google ads happen to be some of the best options. While the two ad platforms may operate in different ways, they actually offer some of the same benefits. In this post, we are going to look at four advantages of using Facebook and Google ads.
One of the biggest advantages these two platforms have in common is the reach. Facebook has more than 1.8 billion daily active users and Google handles more than 3.5 billion searches per day. When you consider those levels of activity, it creates a considerable amount of opportunity for advertising.
The key difference is how you are reaching the audience. When you look at Google’s search ads, you have an audience that is searching for information or trying to find something. With Facebook, you have an audience that is causally scrolling looking for something to catch their attention.
Massive Reach
One of the biggest advantages these two platforms have in common is the reach. Facebook has more than 1.8 billion daily active users and Google handles more than 3.5 billion searches per day. When you consider those levels of activity, it creates a considerable amount of opportunity for advertising.
The key difference is how you are reaching the audience. When you look at Google’s search ads, you have an audience that is searching for information or trying to find something. With Facebook, you have an audience that is causally scrolling looking for something to catch their attention.
Raise Awareness
With such large audiences, Google and Facebook ads are great for raising awareness. The more customers see your messaging and branding, the more familiar they will feel with your brand. Along with that, it will put your online store at the front of customers’ minds when it comes time to buy the types of products you sell. Google search ads can do a little to raise awareness, but Google video ads and display ads tend to perform better for this purpose. On Facebook, you have a range of advertising options you can place in the feed of users to increase awareness. However, the maximum effect comes when consumers experience your branding and messaging through multiple platforms. This is one reason to work on Google ads while also using a Facebook ad account.Push Traffic to Your Store
