We all know Google is the king of search traffic. It has about 90% of the market share with the rest being divided between several competitors. This leads many to make the marketing mistake of believing Bing ads are a waste of time.
While discounting Bing might be understandable, we think marketers should give it more consideration. Its market share might only be a fraction of Google’s, but it still offers a lot of value. Bing’s fraction of the market is still made up of 700 million unique searchers. That is a large audience.
Furthermore, there are people who only use Bing. There might not be nearly as many people who only use Google, but it is still a lot of people. If you are only pushing your PPC campaigns on Google Ads, you are missing a large audience that is probably being overlooked by your competitors as well.
Along with that, Bing’s ads offer some nice opportunities. With Microsoft Advertising, you not only have the search engine ads, but you have other formats like Bing native ads that can be placed on other websites and online properties.
10 Tips to Improve ROI in Google Shopping Ads as Shared by Industry Experts
The year is 2021, and Google Shopping ads is a platform that has been the cornerstone to success for many companies, brands, and individual marketers alike! If you’re one of those campaign managers who dream of acing their Google Ads campaign for an improved ROI or just gain better exposure, we do understand your end of the hustle. However, truth